| Category |
Skill |
Description |
| Productivity Software |
Spreadsheet Basics 1 |
Demonstrate competency in the fundamentals of creating and managing worksheets and workbooks |
| Productivity Software |
Spreadsheet Basics 2 |
Demonstrate competency in the fundamentals of creating and managing cells and ranges |
| Productivity Software |
Spreadsheet Basics 3 |
Students will demonstrate competency in the fundamentals of applying formulas and functions |
| Productivity Software |
Spreadsheet Basics 4 |
Students will demonstrate competency in the fundamentals of creating tables and creating charts and objects. |
| Product Creation |
Identifying A Customer Problem |
Determine what to sell by creating a product or service that solves a customer problem. |
| Product Creation |
Product-Market Fit |
Demonstrate that someone will buy this product (or service). |
| Product Creation |
Branding |
Create and shape a brand that will distinguish your product/service from the competition |
| Product Creation |
Create a Business Website |
Build the business website. |
| Digital Marketing |
Understanding and Establishing KPIs |
Define goals by leveraging KPI metrics to create actionable insights. |
| Digital Marketing |
Digital Marketing I: Basics |
Determine how to drive customers to the business website. |
| Digital Marketing |
Digital Marketing II: Paid Search Marketing |
Develop key skills in using and managing paid search marketing. |
| Digital Marketing |
Digital Marketing III: Social Media Marketing |
Bring a brand's story to life by creating, growing and engaging a community. |
| Digital Marketing |
Digital Marketing IV: Email Marketing |
Create an effective email marketing campaign. |
| Optimize & Grow (Business Development) |
Website Analytics |
Determine next steps by collecting and interpreting data from the business website. |
| Optimize & Grow (Business Development) |
Optimizing Customer Experience |
Create a solution-based approach to solving customer problems and incorporating customer feedback. (Service Design Thinking) |